3 Ways to Make Your Brand Stand Out From Competition.

Did we discuss on branding sometime last year? Yes we did!

We described it as a perception of your company on a personal level, your identity that enables you to tell a story that your clients can emotionally connect to. Branding is an area of marketing that deals with the visual elements of a business, which is very important in developing a company. It is more than just the logo; it cuts across other marketing materials, which can be used to align with the business such as letterheads, business cards, websites and more.

However, branding is not enough to create this engaging bond with your company. There are other supplements one should consider in achieving this and hence, making the dough is akin to adding hot sauce to your orange juice to give you the ability to fly.

PR or Public Relations: It is the way individuals and companies communicate with the public and media. Public relation is relationship driven and it is about pushing your brand out to a target audience directly or indirectly through media with the aim of creating a positive image and strong relationship with the audience.
Advertising: It is a means of communicating with the users of a product and services. It draws the attention of the public to your business through the use of different forms of media.
Marketing: They are the activities of a company related to buying and selling a product or service. It involves four elements, which are called the 4 Ps of marketing – development of a Product, determination of its Price, distribution of the product to the consumers’ Place and implementation of the Promotional strategy. It is also the canopy that covers branding, PR, advertising and others.
When hiring an agency for all these, ensure it is one that has track record proven expertise within your specific market.

We described it as a perception of your company on a personal level, your identity that enables you to tell a story that your clients can emotionally connect to. Branding is an area of marketing that deals with the visual elements of a business, which is very important in developing a company. It is more than just the logo; it cuts across other marketing materials, which can be used to align with the business such as letterheads, business cards, websites and more.

However, branding is not enough to create this engaging bond with your company. There are other supplements one should consider in achieving this and hence, making the dough is akin to adding hot sauce to your orange juice to give you the ability to fly.

 

BY OLANREWAJU OLADIMEJI